The course includes a systematic description, interpretation and evaluation of the media contents (grammar and syntax of television broadcasting, learning the written, visual and oral codes, etc). Moreover, media literacy is determined as critical education and is associated with the meaning of enhancing teacher’s and pupil’s cognitive and critical skills.
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The course focuses in the ionvestigation. Programming, action, communication and the assessment of public relations inside a bussines.
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The part of the course on Journalism combines theoretical investigation of the role of journalism in modern times with practice over journalistic practice issues.
The part of the course on the Public Word stands , first , freedom of expression and its importance to the outline of the person\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s personality and , secondly , to public expression as a form of power and enforcement .
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Advertising
Anargyros Koumparelis - Undergraduate -
(A+)
Digital Media & Communication, TEI of Ionian Islands
As targeted advertising activity is analyzed from the perspective of Science of Communication. To this end, explained the special role of the famous culture and awareness for businesses and products. Advertisements reason and languages (text and image) is reason pretentious, designed, but not false.
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The theoretical part includes: the research methodology, data sources , types of surveys by questionnaire and logic questionnaire construction. Short reports ( repetitions ) in sampling, descriptive statistics and qualitative surveys
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Introduction to the current and older information and media system. Agenda setting and mediation. Political parties, power, administration and mass media.
Mass media in communist Bulgaria, Romania, Albania. TYhe case of Yugoslavia. The key players. The role of the Commuinist party. The dependency of the media by the communist parties. Journalists. Self-monitoring and censorship. The question of Communist truth.
Europe and Balkan countries during Cold Europe period. Radio war and propaganda in the Balkans. Public broadcasting of the Balkan communist countries, Voice of America and Radio Free Europe as information and propaganda media.
The Mass Media system after the fall of communism. Changes at the political and information system.
The case of Serbia. The media system in Serbia after the fall of communism. The struggle of B92 against Milosevic regime.
The Media system in new independent countries such as Montenegro and Kosovo. Relations between politics and media.
Turkey a different case, a country with different tradition and different size.
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The information system. The concept of mediation. Agenda. Setting. The management of information and knowledge. The difference between the events and the news. Newspapers and magazines. .
Newspapers in Antiquity and in the Middle Ages. Newspapers in Europe and America. Rising circulation of newspapers in other European countries. The local press.
Press in the Balkans. National enlightenment and newspapers. Daily newspapers in the Balkans on the eve of the First World War. Newspapers are converted to modern information sources. Second World War censorship, luck of information, use of propaganda.
The newspapers of the Balkan states during communism. Journalists. Censorship. The Communist party truth. The case of Yugoslavia (1948-1980). Media after the dissolution of Yugoslavia. Submission of the media in political power.
Newspapers in the Balkan states after the fall of communism (1989 onwards). New political, financial, sports newspapers. The press and electronic media corporations. Journalists under pressure. Political and economic pressure.
The history of the Greek press. Newspapers during the Greek Revolution. Development of the Greek Press (20th c.). The press grows when political crises arises (Interwar period). Full control of newspapers during the Second World War. Development of newspapers after 1950. The press groups. The Greek hunta. The press after the fall of the Greek hunta. The rise and fall of circulation of newspapers. Many newspapers but small circulations.
The news agencies. The international news agencies (REUTERS, ASSOCIATED PRESS, AFP, DPA, ITAR-TASS, BLOOMBERG). Structure and operation of news agencies. Athens News Agency and news agencies of the Balkan states.
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TV and Radio Production
Nickos Myrtou - Undergraduate -
(A-)
Department of Communication and Media Studies, National and Kapodistrian University of Athens
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Media Monitoring (Monitoring των ΜΜΕ)
George Pleios, Stamatis Poulakidakos - Undergraduate -
(A-)
Faculty of Communication and Mass Media, National and Kapodistrian University of Athens
Media Monitoring teaches the research value and the various functions of monitoring media content (for politics, image making of people and various institutions), its relationship to other forms of media research, its spread in Greece and the rest of the world. At the same time students are being trained to organize, conduct and critically evaluate the results of media monitoring. More specifically, they are being trained in media monitoring theory, the creation of research protocols, data entry and the analysis and presentation of the research data.
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Visual Culture
Yiannis Skarpelos - Postgraduate -
(A+)
Department of Communication, Media and Culture, Panteion University
The Vision is one of the central means for recruiting culture, with both with
meaning that is given by anthropology, and with that given from the culture studies. The course examines the main approaches to visible and its connection with both culture and its binding to the triplex picture-knowledge- power.
After these the course focuses on empirical investigation of visual culture, exemplified by the existing literature on the development of a methodology for optical studies, and optical data computational analysis.
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