Industrial Marketing
Prokopios Theodoridis - Undergraduate -
(A-)
Business Administration of Food and Agricultural Enterprices, University of Patras
The course aims to make students understand the basic characteristics of industrial markets, the main differences between industrial marketing and consumer products marketing and to familiarize them with the analysis of B2B marketing problems and the corresponding decisions. Topics that will be analyzed in the course of the presentations will be: the key differences of industrial marketing - B2B marketing and the particular characteristics of the industrial market and business market in general, the purchasing behavior of business in different types of markets and the characteristics of the research in this market, in product policy, in pricing, in distribution and in communication, in the segmentation of the industrial market.
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Advertising and public relations
Prokopis Theodoridis - Undergraduate -
(A-)
Department of Business Administration of Food and Agricultural Enterprises, University of Patras
The main purpose of this course is to introduce students to basic principles of communication with emphasis on advertising and sales promotion.
This course focuses on modern approaches to marketing communications, and how they can be integrated into effective marketing strategy. The development of effective communication by the company requires a deep knowledge of the market and customer behavior. Furthermore, the communication strategy should be consistent and support the marketing strategy as expressed through the variables of the marketing mix. A part of the course will focus on the different communication tools and their use of the modern enterprise.
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Hotel Management
Dimitris Koutoulas - Undergraduate -
(A-)
DEPARTMENT OF BUSINESS ADMINISTRATION, University of Patras
The course aims at a better understanding of the
characteristics and the typology of hotels, of the key
principles of hotel management and of the impact of the
hotel sector on the Greek economy.
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Consumer Behavior
Prokopis Theodoridis - Undergraduate -
(A-)
Department of Business Administration of Food and Agricultural Enterprises, University of Patras
Consumer behavior and the buying process is the central focus of marketing. The course, focuses on the purchase decision in the selection of products and services.
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This course presents basic concepts of Informatics, the historical development of computing as well as the trends of the use of new technologiesin the business environment in. Topics covered include the hardware of a typical computer, how the central processing unit executes programs, number systems and conversions among them as well as Algebra Boole and logical design simple combinational circuits. There is, also, a parallel lab that covers basic skills in operating a computer such as the creation of documents, spreadsheets and presentations. Finally, the student is introduced to the Internet and its information processing power as well as key security concepts and the applications of information technologies in the modern corporation.
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In the context of this module, the basic approaches of the founders of the discipline, J. Schumpeter, K. Arrow, R. Nelson and S. Winter are presented. Specifically, the incentives for the development of new technologies, the consequences of integrating new technologies in business operation are analyzed. Emphasis is given in presenting the influence of new technologies in a series of parameters such as Economic Developments, Productivity, Social Welfare, Market Structure, International Trade and Globalization .
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Market Research.
Faidon Theofanides - Postgraduate -
(A-)
BUSINESS ADMINISTRATION, University of Patras
The general objective of this course is to develop the ability to conduct marketing research and provide information for marketing decision making with the use of marketing case studies. The broad course objectives are to help students understand the central concepts of marketing research, the methods of conducting marketing research and how to use research (SPSS Tutorials) to solve the problems faced by a marketing manager.
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Marketing (MBA)
Prokopios Theodoridis - Postgraduate -
(A-)
Business Administration of Food and Agricultural Enterprices, University of Patras
The course focuses on the most important decisions that the executives of marketing business have to make in an effort to harmonize the objectives and resources of the business with the needs and opportunities that exist in the market. It covers all the important issues encountered in the strategic-tactical planning and management of modern marketing. It analyzes the major components of the marketing mix of a company, through studying real cases (case studies), the most important criteria for differentiation from company to company and from sector to sector.
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ACCOUNTING I
Dimitris Tzelepis - Undergraduate -
(A-)
DEPARTMENT OF ECONOMIC STUDIES, University of Patras
The course presents basic issues of Financial Accounting. The purpose of the course is to analyse the accounting concepts and principles and to prepare the interested parties in order to hundle issues like records of accounting events and syntax of financial statements.
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Energy Economics
Konstantinos Kounetas - Undergraduate -
(A+)
Department of Economics, University of Patras
Introducing the core values, theories and approaches of the Economic Theory in the field of Energy Economics
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