not available
Evgenia Vasilakaki - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
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This course introduces students to the multiply elements of digital marketing, Marketing Information Systems, Internet / mobile marketing, social media marketing.
Emphasis is on tools and techniques appropriate for the management of marketing information needed to support marketing decision making in the digital era .
The objective is to introduce students to a) the new ways ICT and Internet has changed the rules of marketing strategy, (b) current information systems and tools in the electronic/mobile marketing space, to teach students how (c) to design and facilitate a real world e/ mobile/ social media Marketing action /campaign, and (d) to measure digitas marketing actions performance.
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This post-graduate course examines the utilisation of modern Information and Communication technologies in tourism. Today's technology does not serve simply as a tool available to tourists and service providers; it has an essential role in the creation of a new experience for the tourist, therefore affecting the nature of tourism in its core. Based on lectures, presentations, case studies, essays and discussions, new technologies are analyzed and explained from both sides: supply and demand on the tourism market. Special attention is given to ongoing research, trends and future developments.
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The objective of this course is the introduction to the basic issues related to the design and development of Information Systems (IS) and their use in business organisations. It is organized in the following sections: IS categories, organisation and IS, social and moral issues (systems quality, systems privacy, intellectual property rights), technology infrastructure (hardware, databases, communication networks), IS development issues (methodologies and tools).
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Bibliography (Theory)
Evgenia Vasilakaki - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
not available
Daphne Kyriaki-Manessi - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
not available
Alexandros Koulouris - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
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not available
Evgenia Vasilakaki - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
not available
Stella Korompili - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
not available
Evgenia Vasilakaki - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
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