The course includes a systematic description, interpretation and evaluation of the media contents (grammar and syntax of television broadcasting, learning the written, visual and oral codes, etc). Moreover, media literacy is determined as critical education and is associated with the meaning of enhancing teacher’s and pupil’s cognitive and critical skills.
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The course focuses in the ionvestigation. Programming, action, communication and the assessment of public relations inside a bussines.
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The part of the course on Journalism combines theoretical investigation of the role of journalism in modern times with practice over journalistic practice issues.
The part of the course on the Public Word stands , first , freedom of expression and its importance to the outline of the person\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s personality and , secondly , to public expression as a form of power and enforcement .
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Advertising
Anargyros Koumparelis - Undergraduate -
(A+)
Digital Media & Communication, TEI of Ionian Islands
As targeted advertising activity is analyzed from the perspective of Science of Communication. To this end, explained the special role of the famous culture and awareness for businesses and products. Advertisements reason and languages (text and image) is reason pretentious, designed, but not false.
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The theoretical part includes: the research methodology, data sources , types of surveys by questionnaire and logic questionnaire construction. Short reports ( repetitions ) in sampling, descriptive statistics and qualitative surveys
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Introduction to the current and older information and media system. Agenda setting and mediation. Political parties, power, administration and mass media.
Mass media in communist Bulgaria, Romania, Albania. TYhe case of Yugoslavia. The key players. The role of the Commuinist party. The dependency of the media by the communist parties. Journalists. Self-monitoring and censorship. The question of Communist truth.
Europe and Balkan countries during Cold Europe period. Radio war and propaganda in the Balkans. Public broadcasting of the Balkan communist countries, Voice of America and Radio Free Europe as information and propaganda media.
The Mass Media system after the fall of communism. Changes at the political and information system.
The case of Serbia. The media system in Serbia after the fall of communism. The struggle of B92 against Milosevic regime.
The Media system in new independent countries such as Montenegro and Kosovo. Relations between politics and media.
Turkey a different case, a country with different tradition and different size.
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The information system. The concept of mediation. Agenda. Setting. The management of information and knowledge. The difference between the events and the news. Newspapers and magazines. .
Newspapers in Antiquity and in the Middle Ages. Newspapers in Europe and America. Rising circulation of newspapers in other European countries. The local press.
Press in the Balkans. National enlightenment and newspapers. Daily newspapers in the Balkans on the eve of the First World War. Newspapers are converted to modern information sources. Second World War censorship, luck of information, use of propaganda.
The newspapers of the Balkan states during communism. Journalists. Censorship. The Communist party truth. The case of Yugoslavia (1948-1980). Media after the dissolution of Yugoslavia. Submission of the media in political power.
Newspapers in the Balkan states after the fall of communism (1989 onwards). New political, financial, sports newspapers. The press and electronic media corporations. Journalists under pressure. Political and economic pressure.
The history of the Greek press. Newspapers during the Greek Revolution. Development of the Greek Press (20th c.). The press grows when political crises arises (Interwar period). Full control of newspapers during the Second World War. Development of newspapers after 1950. The press groups. The Greek hunta. The press after the fall of the Greek hunta. The rise and fall of circulation of newspapers. Many newspapers but small circulations.
The news agencies. The international news agencies (REUTERS, ASSOCIATED PRESS, AFP, DPA, ITAR-TASS, BLOOMBERG). Structure and operation of news agencies. Athens News Agency and news agencies of the Balkan states.
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The course is an introduction to the several meanings of Visual Culture dealing with the notions of representation and “vision” from the Renaissance period to the era of Photography and after. Theoretical issues related to the nature of visual arts before and after the birth of photography and cinema are also discussed as well as the sociopolitical frame and the messages of the photographic image from mid-19th to the first fity years of the 20th century. This includes all aspects of Modernism in visual arts in Europe and the United States of America. Several leading artists and movements are also dicussed within this context. Greek photography is also discussed through leading case studies. Finally, aspects of ideology and media propaganda, with an emphasis on the relation between art and advertisement, are also included in the course’s frame.
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The course includes topics such as The history of Travel Writing and Travel Journalism, Travel print and on line Publications, Travel Articles, Headlines-Narrative Techniques, Visual Elements- Travel Photos, Public Communication of Travel, Travel and Heritage; fostering multi-cultural awareness, Exploring cultures, gastronomy and culinary traditions through travel; building intercultural competence, Effective Communication Strategies in Travel: experiences and full senses in Travel, Effective Communication Strategies in Travel: experiential storytelling, Social Software and Video Journalism techniques , The Travel Journalist and Communicator; breaking into the profession.
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The course aims to provide a general introduction to the historical development and contemporary features of news sources and international news organizations. In this context we examine, the global system of collecting, processing and distribution of news media (at local, national and global level) the concept of a changing communications environment and issues such as the management and access to information , the flow of information as well as information overload . The purpose of this course is to help students understand the nature of news in the age of new media and globalization and to highlight key issues that have to do with the promotion, management and distribution of news globally and locally. The topics examined: political and cultural importance of news sources, role, organization and functioning of international news organizations, structures of national and international communication systems, processes and characteristics of information and cultural content of the media.
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