not available
Alexandros Koulouris - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
not available
Eygenia Vasilakaki - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
not available
Stella Korompili - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
not available
Georgios Giannakopoulos - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
not available
Evgenia Vasilakaki - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
This course introduces students to the multiply elements of digital marketing, Marketing Information Systems, Internet / mobile marketing, social media marketing.
Emphasis is on tools and techniques appropriate for the management of marketing information needed to support marketing decision making in the digital era .
The objective is to introduce students to a) the new ways ICT and Internet has changed the rules of marketing strategy, (b) current information systems and tools in the electronic/mobile marketing space, to teach students how (c) to design and facilitate a real world e/ mobile/ social media Marketing action /campaign, and (d) to measure digitas marketing actions performance.
|
not available
Evgenia Vasilakaki - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
Bibliography (Theory)
Evgenia Vasilakaki - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
not available
Evgenia Vasilakaki - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
not available
Daphne Kyriaki-Manessi - Undergraduate -
(A-)
Department of Library Science & Information Systems, TEI of Athens
|
