This course deals with the coordination of all parts of the company to develop a common integrated approach that effectively manages the future uncertainty. The formulation of strategic decisions is supported by the analysis of the external environment -domestic and international- as well as by the identification of the strengths and weaknesses of the business itself. Students will learn tostructure and solve complex business problems, evaluate strategic alternatives, allocate business resources and estimate market attractiveness.

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Usually we think of the museum as a tidy storage of a collection of things tangible and intangible, living or inanimate, familiar or strange, the distal or the very recent past organized and presented to the public. If we wish, however, to attempt a less descriptive approach, we should think of the museum as a institutionalized, organized and controlled communicative relationship that develops between producers and consumers of museum exhibit, taking seriously into consideration the communicative role of its own museum of things. When visitors of the museum are confronted with museum objects and interpretive recommendations of experts the frame, consciously or unconsciously, form their own opinions about them, and make up their own conception of the past, art, technology, nature etc. We therefore approach the museum as a non-formal education that works according to intentions and methodological options of exhibitors and, of course, depending on the individual and collective identity of visitors. The course will examine the development of museum communication mechanisms emphasizing on the educational aspect. Specifically we will deal with: - The factors that determine the museum communicative relationship - The tools and practices used for its support - The need for a museum to know those who visit and those who avoid - The role of a museum in the formation of individual and collective knowledge - The educational characteristics of the museum and how they vary in parallel with the diversification of museological concepts on the one hand and pedagogical theories, on the other.

This course is about an understanding of essential design and evaluation methodologies for the design and implementation of motivational digital educational applications such as: games, microworlds and digital storytelling systems.