Innovation and Entrepreneurship

During this course we tackle the principals of innovation and digital entrepreneurship aspects. The topics we cover include Business strategy, marketing, investment valuation, accounting, e-business and supply chain. Additionally, we make an introduction in different types of innovation thought which someone can build his/her offering. Some of the topics namely are the following: Business Model Canvas, Business Plan, Discounted Cash Flows and business valuation, NPV, IRR, e-business, digital marketing and analytics (AdWords, Google Analytics and other Google tools, Facebook etc), basics of accounting, financial statements and ratios. This course unfolds through a series of lectures and a field project that we encourage you to work in parallel. In this way, students can learn through exercising the theory in practice.

Objectives

The goal of this class is to acquaint students with general topics in business administration, economics and marketing, so as to allow them to design a comprehensive business plans and to be able to present their business idea not only at a technical, but at a market oriented level.

Prerequisites

None

Syllabus

During this course we tackle the principals of innovation and digital entrepreneurship aspects. The topics we cover include Business strategy, marketing, investment valuation, accounting, e-business and supply chain. Additionally, we make an introduction in different types of innovation thought which someone can build his/her offering. Some of the topics namely are the following: Business Model Canvas, Business Plan, Discounted Cash Flows and business valuation, NPV, IRR, e-business, digital marketing and analytics (AdWords, Google Analytics and other Google tools, Facebook etc), basics of accounting, financial statements and ratios. This course unfolds through a series of lectures and a field project that we encourage you to work in parallel. In this way, students can learn through exercising the theory in practice.