Business Strategy and Policy

This course deals with the coordination of all parts of the company to develop a common integrated approach that effectively manages the future uncertainty. The formulation of strategic decisions is supported by the analysis of the external environment -domestic and international- as well as by the identification of the strengths and weaknesses of the business itself. Students will learn tostructure and solve complex business problems, evaluate strategic alternatives, allocate business resources and estimate market attractiveness.

Objectives

This course encourages students to: • Position a business against market forces and competition, evaluating internal and external environments • Assess enterprise resources and capabilities • Evaluate strategic alternatives at market and industry levels, which a company may follow in order to gain or maintain a competitive advantage • Understand the strategy formulation processes, using appropriate techniques and tools • Learn the process of a designed strategy implementation and evaluation.

Prerequisites

None

Syllabus

Strategy: conceptual approach Macro external environment analysis Micro external environment analysis Internal business environment analysis Developing mission and vision statements Corporate strategies Competitive strategies International business strategy Strategy evaluation and implementation Outsourcing Benchmarking Balanced Scorecard Card