Strategic Marketing


Strategic marketing focuses on the analysis of marketing strategy in retail and industrial organisations. The aim is to analyze the business environment, to discuss market attractiveness, product portfolio techniques, customer value, targeting and positioning, strategies for market development, analysis of competition, new product development, design of global market offerings.

Objectives

Not available

Prerequisites

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Syllabus

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COURSE DETAILS

Level:

Type:

Undergraduate

(A-)

Instructors: Christina Boutsouki
Department: Economics
Institution: Aristotle University of Thessaloniki
Subject: Economics and Business Administration
Rights: CC - Attribution-ShareAlike

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