e-Business

The course aims to introduce students to the administrative and business functions of the digital era, covering a wide range of administrative opportunities and risks in virtual markets. Students / behavior shows develop knowledge about the infrastructure of e-business and e-commerce, management of electrical business - new business models, auctions, communities, gates etc. They know the strategies of e-business and develop online competitive advantage and organizational -Management strategy changes, assimilation of e-business within the organization. They study the e-business environment - legal, moral and security issues as well as marketing and publicity campaigns.

Objectives

Upon completion of the course students / behavior shows should be able to: • Understand the concepts of e-business and e-commerce • Recognize and describe the technologies of e-business and e-commerce and analyze their business importance • Identify emerging trends in electronic business models • Describe the effects of electronic business and how distribution of information internally. • They plan the operation and development strategy an online business that will lead to success • They create value by managing the knowledge into an online business • Evaluate the techniques and strategies of email marketing and online advertising • offer guidance in the planning, communication and leadership changes.

Prerequisites

No

Syllabus

The course aims to introduce students to the administrative and business functions of the digital era, covering a wide range of administrative opportunities and risks in virtual markets. Students / behavior shows develop knowledge about the infrastructure of e-business and e-commerce, management of electrical business - new business models, auctions, communities, gates etc. They know the strategies of e-business and develop online competitive advantage and organizational -Management strategy changes, assimilation of e-business within the organization. They study the e-business environment - legal, moral and security issues as well as marketing and publicity campaigns. From the Internet in e-Business, Classic Business Models, Business Models in eBusiness, Custom Classics Business Modeling Standards in eBusiness, Formulation of Strategy in Electronic Business, Application Strategy of Electronic Business, Run Transition to Electronic Business, Technologies and Internet Security, Applications e-Business, the Legal Framework of Electronic Business, case studies.