Consumer Behavior

Consumer behavior and the buying process is the central focus of marketing. The course, focuses on the purchase decision in the selection of products and services.

Objectives

The course purpose is to develop and cultivate students with the skills that will support them in obtaining, understanding and analyzing information for the consumer-client business (in the role of the buyer) that will lead to substantial customer oriented marketing strategies

Prerequisites

There aren't any

Syllabus

Introduction of consumer behavior Simple Model of Consumer Behaviour The Model of Economic, Liability, cognitive and emotional Human - Advantages - Disadvantages Mix with the Product Mix with Placement, Pricing, Promotion & Distribution Perception of Consumer and Marketing Strategy Selective Perception Demographic and psychographic characteristics Product Dissemination Process (innovation-new product) Peristasis Effects Predispositions and Consumer Attitudes