Found 281 courses
SUBJECT

COURSE LEVEL

INSTITUTION

COURSE TYPE
social sciences  subject

CONSUMER BEHAVIOUR - MARKETING II

Anna Zarkada - Undergraduate - (A-)
Business Administration, Athens University of Economics and Business

The course is oriented to a "micro" view of marketing through the study and analysis of the consumer as decision maker. The emphasis of the course placed on the strategic impact in marketing, of psychological and social effects received by the consumer during the decision making process. Topics that are presented in detail in this course include: making and processing information from the consumer, consumer perceptions, and commitment to the brand and mix of consumer products, measuring and changing attitudes, demographic and psycho-graphic consumer characteristics, consumer behavior research, social and interpersonal effects, situational effects and consumer purchasing behavior.

social sciences  subject

Management Accounting

Sandra Cohen - Undergraduate - (A-)
Business Administration, Athens University of Economics and Business

The objective of the course is to provide fundamental knowledge, both in theoretical and practical terms, on management accounting, by introducing its basic principles and applications.

social sciences  subject

Cost Accounting

Sandra Cohen - Undergraduate - (A-)
Business Administration, Athens University of Economics and Business

The objective of the course is to provide fundamental knowledge, both in theoretical and practical terms, on cost accounting, by introducing its basic principles and applications.

social sciences  subject

Economic Growth

Panos Tsakloglou - Undergraduate - (A-)
International and European Economic Studies, Athens University of Economics and Business

In this course, basic concepts of economic growth are presented, economic growth indicators and theoretical models of economic growth are presented, international trade’s impact on economic growth is analyzed, modern theories of fertility are presented and how world population affects economic growth, labor markets in developing countries are analyzed and migration theories are presented. Furthermore, educational policies in developing countries are presented human capital theory is analyzed and the impact of fiscal and financial policies on economic growth is presented.

social sciences  subject

International Marketing

George Panigyrakis - Undergraduate - (A-)
Business Administration, Athens University of Economics and Business

Everyday, millions of people around the world use products and services from different countries. In the context of a globalized economy in which a rapid increase in international trades has been observed during the past decade, international marketing became one of the most important research fields. An international executive has to know the parameters and variables of the country where his business is operating, as a key factor in ensuring the viability of a modern enterprise. Therefore, the main objective of this course is to present and analyze current practices concerning the design, the development, the implementation and the evaluation of an international marketing plan.

social sciences  subject

Services Marketing

Anna Zarkada - Undergraduate - (A-)
Business Administration, Athens University of Economics and Business

The services domain concerns the largest business sectors both internationally and in our country, among which stand out the sectors of Financial and Insurance business, the tourism industry, this communication, the entertainment industry, sports and other important business-to-business (b2b) sectors. Furthermore nowadays in all products [goods] sectors accompanying / supporting services related to goods are evident. Easily therefore one concludes that issues related to Services Marketing are becoming more interesting for those business sectors. Starting from the analysis of the main characteristics of the services their peculiarities are found along with the economic, social, political and cultural role of the tertiary sector in the Greek and global economy. Moreover their classification systems and the problems faced by the organizations that provide them (i.e. the difficulties in synchronizing demand and supply, in quality control and in building relationships with customers) are presented. Then the key strategic issues of the model of 8 P of the marketing mix of services are analyzed: (Product, Place and Time = Distribution, Price and Other User Outlays = Pricing and Other Costs, Promotion and Education, Process, Physical Evidence = Natural Environment, People, Productivity and Quality). Starting from students’ personal experiences, service related issues are analyzed i.e. production processes and the importance of front-line personnel, development of new services, standardization and distribution, communication and branding, the pricing of services and the development and maintenance profitable and lasting relationships with customers.

social sciences  subject

Microeconomics I

Panos Tsakloglou - Undergraduate - (A-)
International and European Economic Studies, Athens University of Economics and Business

The course presents to students the key methodological tools of modern microeconomic analysis brings them into contact with the main approaches and the corresponding conclusions and gives them the possibility to predict the effects of specific economic policy measures.

social sciences  subject

Advertising and Corporate Communication

George Panigyrakis - Postgraduate - (A-)
Executive MBA, Athens University of Economics and Business

It is a fact that communication is a mainstay of our daily lives and this could not spare the meaning of communication within the company. The meaning of the symbol, the value the consumer gains when using a specific brand and the lifestyle it promotes are all issues closely connected to the communication policy of the company. A challenge emerges; all actions concerning the company's communications are coordinated and directed towards a specific direction, under the scope of an Integrated Communications Strategy, creating and reinforcing the image of the product-service. The concepts of advertising and corporate communication can therefore be regarded under the wider scope of integrated corporate communication. Integrated Communications Strategy is thus the process by which the company designs and manages promotional tools to achieve its goals. These objectives may include various groups such as potential and real customers, potential and real internal customers, i.e. employees as well as the community in which the company operates shareholders, suppliers and other potential partners. Through this course participants will learn how to handle and implement the components of the communications mix: advertising, sales promotion, personal selling, direct marketing, publicity and public relations. Some other important concepts to be examined are events organization and sponsorship. Emphasis will be given on modern forms of communication that current executives cannot ignore to be competitive, such as guerilla marketing, experiential marketing, the importance of atmospherics, viral marketing, and the use of social media for the of the company’s benefit. Upon completion of this course participants will be able to design a program of integrated communication and to evaluate its effectiveness, suggesting corrective actions wherever and whenever needed.

social sciences  subject

Introduction to Marketing

George Panigyrakis - Undergraduate - (A-)
Department of Business Administration, Athens University of Economics and Business

This specific course provides the students an introduction to the utilization and application of the marketing concept on an entrepreneurial level. The lectures have been structured in a way that makes the students familiar with the fundamental marketing concepts and tools such as: marketing management, marketing strategy, market segmentation, pricing, promotion, sales, product life cycle, consumer behavior, market & marketing research and marketing plan. The marketing elements examined at this course are synthesized and implemented in the context of a broader marketing programming. One of the most important goals of this lecture is, understanding the crucial role that marketing plays in the prosperity and growth of a company. It will also be given emphasis on the practical application of marketing, by creatively combining theory and practice.

social sciences  subject

Public Relations and Integrated Communications

George Panigyrakis - Postgraduate - (A-)
Business Administration, Athens University of Economics and Business

In a society where the man, his/her relationships and his/her decisions are in the center of interest, public relations are the key aspect. It is known that the consumers’ power has significantly increased, giving them the opportunity to promote products and ideas to different social groups. The aim of a modern business is to design an efficient and resourceful public relations program in order to efficiently handle its image and every other matter that may arise during its operation. Attention should be given to all groups that the company is working with (stakeholders) such as its suppliers, its competitors, the community in which it operates, its employees etc., and not only to consumers. In this course students learn and understand the fundamentals of public relations and how the business can manage its reputation both in times of prosperity and in times of crisis or emergency events. Furthermore tools presented can be applied to a wide range of situations such as enterprises, non-profit organizations and the broader public sector.