Marketing Principles

In summary will be presented : the definition of Marketing and procedure the consumer market and buying behavior (analysis of environment Marketing ) design a customer-driven marketing strategy and a marketing mix ( the market segmentation and product positioning, new product development and product lifecycle strategies , Buses / marketing channels ) Finally, applications Marketing financial services.

Objectives

The course aims to provide students with introductory knowledge about the basic philosophy , theories and concepts of marketing and help them develop skills and critical thinking needed for diagnosing , analyzing and solving marketing problems.

Prerequisites

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Syllabus

In this course we will deal with the following meanings : Definition of Marketing and the Marketing Process the consumer market and buying behavior (analysis of environment Marketing ) design a customer-driven marketing strategy and a marketing mix ( the market segmentation and product positioning , market research and positioning product, with new product development and product lifecycle strategies, channels / marketing channels marketing applications in financial services.