Communication Management

The course aims to present the basic concepts of business communication and its contribution to the strategic direction of a company or organization.

Objectives

The aim of the course is the understanding of the multifaceted addressing issues related to business communication. The course aims to teach students to: • properly prepare public documents, commercial letters, personal documents, • prepare technical reports and meeting minutes, • know the techniques of good speeches and the use of auxiliary media, • know the use of graphical techniques for better communication, • know the means that technology offers to improve communication, • know the basic business communication methods, • prepare and present all key stages of a project, both internal and external environment of the enterprise, and finally • study, analyze and synthesize theoretical and applied in practice case studies of Business Communication primarily to Practitioners' works companies.

Prerequisites

General prerequisites and possible preparation for completion of the course: • BUSINESS ADMINISTRATION • INTRODUCTION TO COMPUTER SCIENCE

Syllabus

The main topics discussed include: 1. Introductory concepts in communication theory. 2. Media. Communication Distinction. Awards recipients. 3. Internal and external communication. 4. Communication strategy. 5. Written Communications. 6. Writing CV. 7. Drafting of official reports and progress reports. 8. Oral communication and public speaking. 9. Business Presentations using PPT. 10. Electronic Communications Forms. 11. Automatic Document Flow and Bulk business correspondence. 12. Business Pages on the Internet. 13. Review the course.