Business Plan

The course examines the creation of a business plan. Based on what is recorded in principle the structure and organization of the firm. Record the goals and company policies. Record the analysis and understanding of the market, consumers, competition thereby demonstrating the ability to achieve objectives. Record the resulting financial analysis of revenue and expenditure, cost and financing of the investment. The preparation of a business plan is essential as it gives a clear picture of the market, competitors and customers. Shows weaknesses, strengths and objectives of the company and is the basis with which to compare the realized results and in general, the course of business. With the business plan the candidates financiers and investors can form an opinion about how feasible and profitable is a proposed business idea or investment but also how capable is the company's management to implement it successfully.

Objectives

•By combining the theoretical instruction and examination of case studies, students should have understood the concept of a business plan how pension would have understood the points taken into account both for the internal, administrative recording of the undertaking and the market analysis. They have understood the recording of the SWOT analysis. You have understood the financial analysis of the investment with respect to revenue and expenditure, the cost and coverage of investment financing.

Prerequisites

No prerequisites

Syllabus

The business plan: its philosophy. Examines the philosophy and the need for a business plan, both for the company itself and for the capital investment. Recording of enterprise, his / products or services. Details the products and / or services produced or will produce the company by classifying them into different categories depending on the maturity, broad market etc. Market analysis, consumers, competition. It analyzes the market by product and / or service of the undertaking, considered in Whose market addressed, local, regional, national, international, competitors tested at local or international level and discussed ways of addressing the competition. SWOT analysis. They examine the strengths and weaknesses of the company (and / or in-service products), threats and prospects. Financial analysis of the investment. It is examining the financial assets of the business plan and the enterprise, based on costs (investment and operation), revenues, profits, borrowing requirements. All tabulated 3 years or 5 years. Examination of cases funded. Examines business plans instances either autonomous business plan or on the basis of standard forms such as European funding programs